{"id":18740,"date":"2012-11-16T00:00:00","date_gmt":"2012-11-16T00:00:00","guid":{"rendered":"https:\/\/new.bancamea.md\/?p=18740"},"modified":"2026-08-31T17:51:24","modified_gmt":"2026-08-31T17:51:24","slug":"dbs-prezinta-un-nou-model-al-filialei","status":"publish","type":"post","link":"https:\/\/new.bancamea.md\/?p=18740","title":{"rendered":"Filiala fanion a DBS (Singapore): iPad-uri, r\u00e2nduri si formulare electronice, asistenti virtuali"},"content":{"rendered":"\n<p><strong>Developement Bank of Singapore (DBS) si-a prezentat recent &#8222;filiala fanion&#8221; care integreaza tehnologii de ultima generatie si ofera o experienta unica pentru clientii bancii.<\/strong><\/p>\n<p>DBS este unul din liderii sectorului bancar din Asia cu peste 200 de filiale \u00een 15 tari. Doar \u00een Singapore banca deserveste 4.000.000 de clienti, scrie <a href=\"http:\/\/thefinancialbrand.com\/26127\/dbs-bank-flagship-branch-design-strategy\/\" target=\"_blank\"><strong>thefinancialbrand.com<\/strong><\/a>.<\/p>\n<p>Cea mai noua locatie a DBS se extinde pe o suprafata de 2500 m.p. \u00een Centrul Financiar Marina Bay. Aici clientii pot beneficia de optiuni cum ar fi iPad-urile, r\u00e2ndurile electronice, formularele electronice sau asistenti virtuali cu inteligenta artificiala.<\/p>\n<p>Proiectul a fost dezvoltat de catre compania de design Allen International \u00een colaborare cu Wincor Nixdorf, care s-a ocupat de tehnologiile implementate \u00een filiala.<\/p>\n<p>\u00cen continuare va prezentam imagini cu filiala fanion a Developement Bank of Singapore (DBS)<\/p>\n<p>\u00a0<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/new.bancamea.md\/wp-content\/uploads\/2026\/08\/dbs_flagship_branch_entrance_exterior.jpg\" alt=\"\" width=\"800\" height=\"503\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/app\/webroot\/uploaded\/dbs_flagship_branch_interior.jpg\" alt=\"\" width=\"800\" height=\"532\" \/><\/p>\n<p>La intrare clientii sunt \u00eent\u00e2mpinati de catre &#8222;Amabasadorii filialei&#8221;, acestia au misiunea de a directiona clientul catre zonele respective ale filialei, \u00een functie de necesitatile lui.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/app\/webroot\/uploaded\/dbs_flagship_branch_greeters_welcome_pods.jpg\" alt=\"\" width=\"800\" height=\"532\" \/><\/p>\n<p>Clientii primesc un numar\/identificator al r\u00e2ndului si \u00een timp ce asteapta ei pot sa utilizeze iPad-urile pentru a citi informatii despre produsele bancii sau pentru a completa diferite fromulare de care vor avea nevoie ulterior la ghiseu. Astfel, cu ajutorul formularelor pe iPad, banca a reusit sa micsoreze timpul mediu al unei tranzactii &#8211; de la 5 minute, la 2min 30 secunde. Aceasta procedura rezolva 2 probleme: clientul este deservit mai repede la ghiseu si se diminueaza &#8222;lucrul cu h\u00e2rtia&#8221;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/app\/webroot\/uploaded\/dbs_flagship_branch_waiting.jpg\" alt=\"\" width=\"800\" height=\"532\" \/><\/p>\n<p>\u00cen cadrul filialei exista o zona pentru &#8222;deservire rapida&#8221; pentru operatiuni ce nu necesita dialog mai privat sau atmosfera respectiva, de exemplu \u00eenlocuirea cardului.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/app\/webroot\/uploaded\/dbs_flagship_branch_quick_serve_kiosks.jpg\" alt=\"\" width=\"800\" height=\"532\" \/><\/p>\n<p>Clientii care sunt interesati de produse mai valoroase, cum ar fi un \u00eemprumut sau conturile de economii, se vor \u00eent\u00e2lni cu specialistii bancii \u00een &#8222;cabinele&#8221; special amenajate pentru consultatii. Aici, \u00eentr-o atmosfera mai linistita(privata) clientii pot discuta si solicita produsele sau informatiile de care au nevoie.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/app\/webroot\/uploaded\/dbs_flagship_branch_consultation_pods.jpg\" alt=\"\" width=\"800\" height=\"534\" \/><\/p>\n<p>De asemenea \u00een exteriorul filialei functioneaza un enorm &#8222;perete interactiv&#8221; (video wall), care atrage atentia trecatorilor. Oamenii pot interactiona cu asistentul virtual, numit &#8222;New Asia&#8221;.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"\/app\/webroot\/uploaded\/dbs_flagship_branch_new_asia.jpg\" alt=\"\" width=\"613\" height=\"465\" \/><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Developement Bank of Singapore (DBS) si-a prezentat recent &#8222;filiala fanion&#8221; care integreaza tehnologii de ultima generatie si ofera o experienta unica pentru clientii bancii. Cea mai noua locatie a DBS se extinde pe o suprafata de 2500 m.p.<\/p>\n","protected":false},"author":1,"featured_media":3440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-18740","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interntional"],"_links":{"self":[{"href":"https:\/\/new.bancamea.md\/index.php?rest_route=\/wp\/v2\/posts\/18740","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.bancamea.md\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.bancamea.md\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.bancamea.md\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new.bancamea.md\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18740"}],"version-history":[{"count":1,"href":"https:\/\/new.bancamea.md\/index.php?rest_route=\/wp\/v2\/posts\/18740\/revisions"}],"predecessor-version":[{"id":18741,"href":"https:\/\/new.bancamea.md\/index.php?rest_route=\/wp\/v2\/posts\/18740\/revisions\/18741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.bancamea.md\/index.php?rest_route=\/wp\/v2\/media\/3440"}],"wp:attachment":[{"href":"https:\/\/new.bancamea.md\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18740"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.bancamea.md\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18740"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.bancamea.md\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18740"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}