{"id":27765,"date":"2012-06-08T09:36:48","date_gmt":"2012-06-08T06:36:48","guid":{"rendered":"https:\/\/new.bancamea.md\/?p=27765"},"modified":"2026-08-31T21:46:40","modified_gmt":"2026-08-31T18:46:40","slug":"foto-promovare-cu-umor-a-unei-banci-din-rusia-2","status":"publish","type":"post","link":"https:\/\/new.bancamea.md\/?p=27765","title":{"rendered":"Promovare cu umor a unei banci din Rusia"},"content":{"rendered":"\n<p>Una din cele mai mari banci din regiunea Ural, <strong>&#8222;?????? ?????&#8221;<\/strong>, a dat startul unei noi campanii de publicitate. Conceptul si dezvoltarea campaniei a fost elaborat de catre agentia Red Pepper.<\/p>\n<p>Conceptul se bazeaza pe sentimentul de patriotism si simpatie fata de regiunea Ural, unde oamenii au simtul umorului bine dezvoltat. Pentru aceasta campanie scenaristii &#8222;Comedy Club&#8221; au alcatuit mai mult de 60 de slogane.<\/p>\n<p>Personajul principal al campaniei este actorul si showman-ul Sergey Svetlakov, care se potriveste de minune conceptului campaniei. El apare \u00een diferite roluri &#8211; pensionar, muncitor, om de afaceri, s.a.<\/p>\n<p>Va prezentam mai jos c\u00e2teva exemple de publicitate outdoor cu sloganele originale, care au aparut deja \u00een regiunea Ural.\u00a0<\/p>\n<p><strong>&#8222;?????? ????????? ??????? ?????: ??? ??????? ?????? &#8211; ??? ?????? ????????.&#8221;<\/strong><\/p>\n<p><img decoding=\"async\" src=\"\/app\/webroot\/uploaded\/ural1.jpg\" alt=\"\" width=\"100%\" height=\"630\" \/><\/p>\n<p><strong>&#8222;??????-????? ? ?????? &#8211; ??? ??-????????&#8221;.<\/strong><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/new.bancamea.md\/wp-content\/uploads\/2026\/08\/ural2.jpg\" alt=\"\" width=\"100%\" height=\"630\" \/><\/p>\n<p><strong>&#8222;?????? ????????? ?????????? ????? ??????, ????? ???????????? ? ????????? ?? 10 ??? ??????.&#8221;<\/strong><\/p>\n<p><img decoding=\"async\" src=\"\/app\/webroot\/uploaded\/ural3.jpg\" alt=\"\" width=\"100%\" height=\"630\" \/><\/p>\n<p><strong>&#8222;?????? ????????? ?????????? ????? ? ???? ????, ??? ? ???.&#8221;<\/strong><\/p>\n<p><img decoding=\"async\" src=\"\/app\/webroot\/uploaded\/ural4.jpg\" alt=\"\" width=\"100%\" height=\"630\" \/><\/p>\n<p><strong>&#8222;?????? ????????? ??????, ????? ?????? ??????????? ????, ????? ??????????? ??????.&#8221;<\/strong><\/p>\n<p><img decoding=\"async\" src=\"\/app\/webroot\/uploaded\/ural5.jpg\" alt=\"\" width=\"100%\" height=\"630\" \/><\/p>\n<p>FOTO: <a href=\"http:\/\/www.sostav.ru\/news\/2012\/06\/06\/ural_svetlakov\/\" target=\"_blank\"><strong>sostav.ru<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una din cele mai mari banci din regiunea Ural, &#8222;?????? ?????&#8221;, a dat startul unei noi campanii de publicitate. Conceptul si dezvoltarea campaniei a fost facut de catre agentia Red Pepper.<\/p>\n","protected":false},"author":1,"featured_media":2925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-27765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"_links":{"self":[{"href":"https:\/\/new.bancamea.md\/index.php?rest_route=\/wp\/v2\/posts\/27765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new.bancamea.md\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new.bancamea.md\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new.bancamea.md\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/new.bancamea.md\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=27765"}],"version-history":[{"count":1,"href":"https:\/\/new.bancamea.md\/index.php?rest_route=\/wp\/v2\/posts\/27765\/revisions"}],"predecessor-version":[{"id":27766,"href":"https:\/\/new.bancamea.md\/index.php?rest_route=\/wp\/v2\/posts\/27765\/revisions\/27766"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new.bancamea.md\/index.php?rest_route=\/wp\/v2\/media\/2925"}],"wp:attachment":[{"href":"https:\/\/new.bancamea.md\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=27765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new.bancamea.md\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=27765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new.bancamea.md\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=27765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}